Peningkatan Kompetensi Bisnis Pada Pelaku Usaha Iwapi Kota Yogyakarta Dalam Menghadapi Era Disrupsi Paska Pandemi Covid-19

Abstract

Disruption due to the COVID-19 pandemic has had an impact on business decline for small and medium-sized businesses in the city of Yogyakarta. Small and medium business actors face obstacles ranging from aspects of production, finance, and marketing. This community service and empowerment activity is carried out with the aim of increasing the competence and business capabilities of small and medium business actors in the city of Yogyakarta in dealing with the disruption conditions caused by the COVID-19 pandemic. The target of this community service and empowerment activity is a group of businesswomen who are members of the Indonesian Women Entrepreneurs Association (IWAPI) Yogyakarta City. The method of activities carried out is to organize a series of workshop classes and business assistance to IWAPI members of Yogyakarta City. Workshop classes are held such as business techniques in dealing with the era of disruption and creating innovative and creative business products (decoupage masks and vegetable fish crackers). After the workshop class was carried out, the service team and business actors at IWAPI Yogyakarta City carried out regular business assistance activities both face-to-face and online. Through this service and empowerment activity, business actors from IWAPI Yogyakarta City are increasingly understanding and able to anticipate business conditions in the midst of the era of disruption and are able to improve their business conditions through intensive business assistance.