Optimalisasi performa majelis ekonomi dan kewirausahan Pimpinan Cabang Aisyiyah Kraton Yogyakarta

Abstract

It is undeniable that the current COVID-19 pandemic has drastically changed consumer behavior in doing business transactions. These changes, as well as those related to purchasing mechanisms, product preferences, time preferences, and so on affect various business sectors in many stages, including Small and Medium Enterprises (SMEs). Seeing the trend of the number of MSMEs that continues to increase every year, along with enhancement of its contribution to Indonesia's GDP and the high rate of labor absorption generated, disruption of the MSME business process in various regions in Indonesia due to the current COVID-19 pandemic will certainly threaten the country's economy. Therefore, this service is carried out to improve the situation by providing socialization and training related to consumer behavior and digital marketing.The services is addressed to the members of the Economic and Entrepreneurship Council of PCA Kraton Yogyakarta. The selection of objects and locations for this service is based on the large proportion of women as activists of SMEs in Indonesia. So that by providing socialization and training to the members of the Economic and Entrepreneurship Council of PCA Kraton Yogyakarta, these knowledge can be shared with the women who run SMEs around them. In addition, the knowledge and skill provided through this service is also expected to be able to improve the performance their performance in carrying out its various activities.In addition to the practical outcomes that have been mentioned above, this research is also expected to be able to produce output in the form of publication of scientific articles in nationally accredited journals as well as teaching materials in entrepreneurship courses.