Social Media Management @PemkabPemalang by Pemalang Regency Communication and Information Service in Improving Organizational Reputation

Abstract

The development of social media platforms with their various features has become effective new media in disseminating information, this is one of the reasons why an organization uses various existing social media platforms to improve its reputation. The Pemalang Regency Communication and Information Service uses social media management to achieve the goal of improving its reputation. The focus of this research is how the Pemalang Regency Communication and Information Department manages its various social media platforms to improve its reputation. This research aims to determine the efforts of the Pemalang Regency Communication and Informatics Service in improving the organization's reputation through social media such as Instagram, Facebook, and Twitter, by implementing appropriate social media management. This research is included in the type of qualitative research because data is collected using the process of interviews, observation, and documentation. It is hoped that this research will be able to provide information to the public, especially the Pemalang Regency Communication and Information Service, that by managing social media appropriately and maximizing it, it is possible to improve the reputation of the organization.