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Home > Archives > Vol 4, No 1 (2024)

DOI: https://doi.org/10.12928/sylection.v4i1

Table of Contents

Articles

Creative Process of Graphic Design for Muhammadiyah Digital Flyer Greeting Card Production by the Muhammadiyah Central Board Media and Communication Team Naufal Irsyad Rachmadi, Fajar Junaedi

PDF 1-8

Exploring Feminist Discourse and Communication Strategies in the Enigmatic Realm of Sexual Harassment Victims Fajar Dwi Putra

PDF 9-16

Revisiting the Past: Representation of Human Rights Violations in Namaku Alam's Novel Indra Nurdiawan, Tristanti Apriyani

PDF 17-25

The Impact of Globalisation on Local Cultural Identity: A Systematic Review Sigit Apriyanto, Kasiyarno Kasiyarno, Rama Rosadi, Tiyas Apriza

PDF 26-34

Power, Violence, and Human Rights Violations in Mei Hwa and Sang Pelintas Zaman Nina Agustina, Tristanti Apriyani

PDF 35-43

Analysis of the Content of the Avoskin #Mulaidarimejarias campaign through Instagram @Avoskinbeauty Apriliana Putri Devi Syam, Fitrinanda An Nur

PDF 44-51

Maryam: A Literary Exploration of Human Rights in Indonesia Sri Murwati Wulandari, Tristanti Apriyani

PDF 52-60

Content Analysis of Instagram Account @idextratime as a Media Communication for Football Fans in Indonesia Rafif Prima Alfaiz, Ardiyanto Wardhana Ardiyanto Wardhana

PDF 61-70

Public Satisfaction Measurement Model in Government Services: A Multidimensional Approach and Practical Implementation Januar Eko Aryansah, Riza Adelia Suryani, Rahmat Rafinzar, Rizky Ghoffar Ismail

PDF 71-76

Creative Strategy of the ''Beware'' Program on Banten TV in Introducing the Serang Javanese Language in 2023-2024 Asiyatu Azzahra, Suciati Suciati

PDF 77-89

Fan Reception of Soft Masculinity in Enhypen “Bite Me” Music Video Naila Tsabitha Azzahra, Wulan Widyasari

PDF 90-96

From Tradition to Transformation: A Cultural Representation of 'Mata dan Rahasia Pulau Gapi' Rizkyana Iswahyuni, Tristanti Apriyani

PDF 97-105

Management Public Relations of the North Lombok District Government on the Issue of Rejection Planning the Construction of a Cable Car in the Rinjani Mountain National Park Marva Qatrunada Tsaqif, Muhammad Najih Farihanto

PDF 106-117

Representation of Social Criticism in the ‘Not Me’ Series (Roland Barthes Semiotic Analysis) Rohma Siti Nur Zannah, Nunik Hariyanti

PDF 118-131

Media Framing Analysis of the Success of PT Coca-Cola Indonesia's Recycle Me CSR Program Siti Aisyah Putri, Dani Fadillah

PDF 132-142

Qualitative Analysis of the Tiktok @batampromotion Application as a Promotional Media Shafira Nurul Izzah, Fitrinanda An Nur

PDF 143-150

Promoting religious tolerance through digital platforms: A content analysis of the Jeda Nulis YouTube Channel Riko Prasetiyo, Iman Sumarlan

PDF 151-161

Semiotic Analysis of Migration Cultural Representation in Film Ranah 3 Warna Muhammad Hafizh Dzaki, Iman Sumarlan

PDF 162-171

Optimizing Digital Marketing Communication Strategies: A Case Study of the @Indibiz.Yogyakarta Instagram Account in Attracting Consumer Interest Zaid Prayogo, Iman Sumarlan

PDF 172-182

Creative Strategy for Vlog Content on Kelana Saka's YouTube Channel to Increase Engagement Wulan Puspita Deliana Putri, Muhammad Muttaqien

PDF 183-191

The Moral Compass of Attack on Titan: A Semiotic Analysis of War and Ethics in Anime Lalu Raja Aulia Rahman, Iman Sumarlan

PDF 192-199

Tripadvisor E-commerce Marketing Communication Strategy in Increasing Borobudursunrise.com Product Sales Period 2023 Ahmad Prasetyo, Muttaqien Muhammad

PDF 200-206

Analysis of the Moral Message in the Film "AGAK LAEN" Ferdinand De Saussure's Semiotic Theory Dimas Noviade, Fitrinanda An Nur

PDF 207-214

Personal branding analysis of tiktok @iniganta Arief Sultansyah, Nunik Hariyanti

PDF 215-225

Representation of the Mangkubumi Chronicle as A Self-Image of Sultan Mangkubumi Ridwan Sektiawan, Tristanti Apriyani

PDF 226-232

Marketing Communication Strategy @Shaggydogjogja to Increase Merchandise Sales Galuh Ega Ananda, Gibbran Prathisara

PDF 233-241

Social Media Marketing of Museum Benteng Vredeburg through Instagram in Building Brand Loyalty Andini Viola Marsela, Iva Fikrani Deslia

PDF 242-251

Persuasive Communication of Waroeng Steak and Shake in Implementing a Spiritual Company to Enhance Employee Motivation Dini Dwi Setiani, Muhammad Najih Farihanto

PDF 252-260

Creative Strategy of the Producer for Comedy Program Jenggleng Manasuka on Local Television ADI TV Nurdiana Rakhmatul Faza, Muhammad Muttaqien

PDF 261-267

The promotion strategy of the 2024 JogjaRockarta Festival event in increasing the number of spectators Satrio Nugroho, Erwan Sudiwijaya

PDF 268-276

News Frame of VOA Indonesia and CNN Indonesia on Pro-Palestine Student Demonstration in America Muhammad Naufal Ramadhan, Filosa Gita Sukmono

PDF 277-282

Games Streaming Culture: Building Personal Branding through Streaming Content Alfendra Titan Adib Sunaryadi, Zein Munfarrih Muktaf

PDF 283-286

Representation of Moral Messages in Marjan 2024 Ads on YouTube Digital Media Muhammad Haikal, Filosa Gita Sukmono

PDF 287-295

Branding Strategies of Warta.Jogjakota.Go.Id in Building Brand Image as the Official News Portal of the City of Yogyakarta Siti Firda Hidayati Hamzil, Iva Fikrani Deslia

PDF 296-307

Brand Activation Strategy @la.nailart_ Through Tiktok in Increasing Brand Awareness Rosatania Dyah Pramesti, Muhammad Muttaqien

PDF 308-313

Framing analysis of news coverage of Joko Widodo’s political dynasty in the selection of 2024 presidential candidate pairs in online media Detik.com and Tempo.co Sahrul Firmansyah, Firly Annisa

PDF 314-321

The role of producers in the distribution of Facticity films Widiharto Yulantoro, Muhammad Muttaqien

PDF 322-327

Toxic Masculinity Represented by Ryan Gosling’s Ken in the Barbie (2023) Patricia Laisa

PDF 328-338

Management of Content at @HOOKSpace on Instagram to Promote a Full Concert Streaming Event Abiyyu Asykarul Haq, Erwan Sudiwijaya

PDF 339-345

Crisis Communication of PT. Indonesia Weda Bay Industrial Park in Facing Loader Tire Explosion Incident Ferdiansyah Fabanyo, Iva Fikrani Deslia

PDF 346-354

Social Media Management of the Department for Wisdom and Public Policy of the Muhammadiyah Central Board as a Means of Public Advocacy Policy Justin Mahendra Putra, Fajar Junaedi

PDF 355-363

SAFENet's Social Media Campaign Related to the Issue of Gender-Based Cyber Violence through the Instagram Account @Awaskbgo Shafira Amalia Chandra, Iva Fikrani Deslia

PDF 364-373

Content analysis of political messages in the form of humor in TikTok content @politikinaja Nicho Desvasyawindra Kalwa, Iva Fikrani Deslia

PDF 374-384

Marketing Communication Strategy of Bakpia Satu Hati in Competitive Bakpia Sales Ziadil Zakwan, Iva Fikriani Deslia

PDF 385-391

Bluder Cokro’s Customer Experience Strategy to Maintain Its Position as the Market Leader in Bluder Bread Defi Adi Permata Sari, Fajar Junaedi

PDF 392-399

Ciptadana Asset Management Manages Instagram Social Media Accounts to Increase Brand Awareness Muh. Ibnu Rusyd Rasyid, Fajar Junaedi

PDF 400-407

Implementation of Corporate Social Responsibility PT. Amman Mineral Nusa Tenggara through the “AMMAN Football Fellowship” Program with PSS Sleman in 2023 Kintan Destia Tatari, Fajar Junaedi

PDF 408-418

Destination Branding Geosite Tebat Rasau Lintang East Belitung Regency in Building Brand Image Sophie Alifia Ramadhiska, Iva Fikrani Deslia

PDF 419-430

Social Media Management of the Yogyakarta City Regional Board for Disaster Management in Disseminating Information to The Public Khaila Dian Anggraini, Muhammad Najih Farihanto

PDF 431-437

Bangka District Tourism Communication Strategy in Increasing Tourist Visits Through the Sungailiat Triathlon Event Mohammad Farhan Pranajaya, Muhammad Najih Farihanto

PDF 438-447

Hasuna Tour Digital Marketing in increasing the number of Hajj and Umrah pilgrims in the digital era Camila Laila Noer Latifah, Iva Fikrani Deslia

PDF 448-457

Building Jati Plus Perhutani 40 as a Popular Tourist Destination: A Public Relations and Strategic Branding Approach Gilang Iksania Nugraha, Muhammad Thoyib Amali

PDF 458-463

Audience Reception Analysis of Bullying in the Korean Drama the Glory Afra Zavira Auliviana, Senja Yustitia

PDF 464-471

Construction of Masculinity in Dewa 19's Songs “Deasy” and “Cintailah Cinta” Rafida Ilma Nafi'a, Muria Endah Sokowati

PDF 472-478

Local Wisdom as a Tourist Attraction in Pentingsari Village Yogyakarta Nanda Rizky Apriliansyah, Zein Mufarrih Muktaf

PDF 479-483

Digital Marketing Strategy Of Agrotourism Bhumi Merapi Yogyakarta In Maintaining Existence Amidst The Competition In the Tourism Industry Helda Malamichi Regina Putri, Iva Fikrani Deslia

PDF 484-491

The role of lighting stylist in conveying messages and stories in the movie “Mencuri Raden Saleh” Muhammad Anwar, Budi Dwi Arifianto

PDF 492-495

Stagnation of Baduy Tribe’s Modernization in the Digital Age Gilang Permadhi Sukamto, Lukman Hakim

PDF 496-503

Digital Public Relations of Puskesmas Banguntapan II through Instagram Naina Avantika, Iva Fikrani Deslia

PDF 504-514

Marketing Communication Strategy of Prince Diponegoro Monument Museum Sasana Wiratama Yogyakarta Rizky Kusumawardani, Iva Fikrani Deslia

PDF 515-523

Internal communication strategy of PT. Trijaya Sumber Semesta in increasing employee work motivation year 2023 Anindya Mulya Prayudhita, Aswad Ishak

PDF 524-529

Marketing Communication Strategy Using Content Marketing on Cera Production's Instagram Social Media Account to Increase Brand Engagement Shofura Albatul Latifah, Fajar Junaedi

PDF 530-536

Building Consumer Trust Using the Value of Interpersonal Communication (Case Study of Used Goods Buying Groups on Facebook) Amrullah Amrullah, Iva Fikrani Deslia

PDF 537-546

Communication Strategy Mayoral Candidate Politics Lubuklinggau 2024 (Study Case of the Mayoral Candidate H. Rachmat Hidayat) Heru Gunawan, Fitrinanda An Nur

PDF 547-553

Visual Analysis of the Character Nana in The Mobile Legend Bang Bang Game Dinda Alvahira, Fitriananda Nur

PDF 554-561

Use of Exclusive Features on Instagram Social Media @azizahsalsha_ Astika Lestaluhu, Indah Wenerda

PDF 562-570

The Role of Interpersonal Communication in Addiction Rehabilitation: A Study of Counselor-Patient Interactions at National Narcotics Agency of Yogyakarta Gita Silvi, Muhammad Thoyib Amali

PDF 571-580

Calma Brewhouse Rebranding Strategy in an Effort to Increase the Number of Consumers In 2023 Alfian Febri Ardianto, Muhammad Muttaqien

PDF 581-586

Marketing Communication Strategy using Instagram Social Media in Increasing Brand Awareness of JogjaKita Rizka Arifia, Eka Anisa Sari

PDF 587-596

Semiotic Analysis of Moral Messages in the Short Film Weton (2022) By Sambapictures Nadia Anzella Putri, Iman Sumarlan

PDF 597-606

Analysis of moral meaning in the “Rumah Masa Depan” Movie 2023 Fadhil Ahmad Naufal, Fitrinanda An Nur

PDF 607-617

Moral Message in Rinso version Youtube advertisement “The Story of the Seventeen Miracle Mr Dirga” Imam Triyudho, Fitrinanda An Nur

PDF 618-625

Cancel Culture: A Communication Phenomenon in the Era of Hyperconnectivity (A Qualitative Analysis of Boycotts on Twitter) Finna Nazmi Luthfiyah, Dani Fadillah

PDF 626-637

Representation of Propaganda in the movie All Quiet on Western Front 2022 Ariretya Yahda Fatchani Wijaya, Indah Wenerda

PDF 638-646

Communication Patterns as early Childhood Learning Media in Omar and Hana animated films Cici Septiasari, Indah Wenerda

PDF 647-654

The Role of Using K-Pop celebrity “Tzuyu” as a Brand Ambassador in Selling Ponds Products Dani Yuniar Anggeraheni, Dani Fadillah

PDF 655-665

Cultural Dynamics and Feminine Identity in Little Women Movie (2019): A Study of Power Relations Elfonda Dephinta Novia Putri, Ulaya Ahdiani

PDF 666-673

Implementation of marketing communication strategies to enhance brand awareness at Toyamilindo Company Rahmat Qinayah Tullah, Muhammad Najih Farihanto

PDF 674-678

Personal Branding Male Beauty Influencers on Tiktok in Indonesia (Virtual Ethnographic Study on Tiktok Account @azkhategar391 @ibrawrrrr @maharajasp8) Dhea Nurfadilah Zakiyah, Filosa Gita Sukmono

PDF 679-686

Implementation of Corporate Social Responsibility Program Through Community Development at PT Sawit Sumbermas Sarana Tbk (SSMS) Sherina Cahya Pebriani, Dani Fadillah

PDF 687-693

Representation of African American Culture in the Poster Album “Doggystyle” By Snoop Dogg Rosna Mizra, Muhammad Hafiz Kurniawan

PDF 694-701

Media Management of Immigration Office Class I TPI Yogyakarta in Improving Public Service Dea Eriska Rahmadani, Muhammad Najih Farihanto

PDF 702-708

Calling Out the Silence of Violence: The Role of Communication in Overcoming the Privacy Dilemma in the Tarasoff Case Anjani Betty Afriani, Fajar Dwi Putra

PDF 709-716

Analysis of Bank Cimb Niaga's Digital Marketing Strategy to Improve Image Bintang Ferdian, Eka Anisa Sari

PDF 717-722

Patriarchal Culture and Equality in Leone Ross’ This One Sky Day: A Feminist Liberalism Dila Saniyan Jaya Putri, Wajiran Wajiran

PDF 723-731

Therapeutic communication between psychologist and schizophrenia patients in accelerating recovery at Asy-Syifa Arba Putra Primary Clinic Tanjungsari Sumedang 2024 Rivani Raissa Risnandar, Suciati Suciati

PDF 732-740

Interpersonal Communication Between Baristas and Management in Improving Work Performance at Cerita makna Coffee and Space in Yogyakarta Novilia Lady Ramayati, Iva Fikrani Deslia

PDF 741-749

Comparative Study: Cultural Content Analysis on Indonesian Language for Foreign Speakers (BIPA) and American English Textbooks Aulia Salsabilla, Yusrina Dinar Prihatika

PDF 750-756

Gamelan as a Communication Trigger for Autistic Children Muhammad Daffa Yudhistira, Fajar Dwi Putra

PDF 757-764

Persuasive Communication of The Women’s Empowerment, Child Protection and Population Control Office (DP3AP2) of Yogyakarta Special Region in Improving Digital Literacy and Public Awareness of Sexual Violence Ghea Cahyana Manoppo, Muhammad Najih Farihanto

PDF 765-771

Implementation Voice of Customer System in Improving Housing Quality at PT. Anugrah Indah Bersama Lampung Yasinta Amartiwi

PDF 772-777

Multi-level policy Design in Bandar Lampung City Flood Management Tiyas Apriza, Darmawan Purba, Bendi Juantara, Yahnu Wiguno Sanyoto, Ayub Nurhidatullah

PDF 778-785

Existentialism of Simon Portrayed in Karen M. McManus’ One of Us is Lying Della Yuani Pertiwi, Resneri Daulay

PDF 786-792

Analysis American Native Discrimination in The Movie Geronnimo: An American Legend Mellano Budi Saputra, Nizam Ahzani

PDF 793-798

Donald Trump’s Character as Depicted in His Presidential Debate Speech on Human Rights Policy 2016 Chetrine Kurnia Shandi, Muhammad Hafiz Kurniawan

PDF 799-807

Social Critique and Cultural Commentary in Kendrick Lamar's 'Not Like Us" Imas Dwi Madina, Muhammad Hafiz Kurniawan

PDF 808-814

Outlaws of One-percenter Motorcycles Gang in America Muhammad Hanneza Frizki, Nizam Ahsani

PDF 815-820

Public Relations Strategy of Ahmad Dahlan University Hospital in Building a Positive Image Mohammad Mohammad, Ardiyanto Wardhana

PDF 821-828

The acceptance towards Asian in American society as reflected in “Driveways” movie Rinaldi Gazali, Muhammad Hafiz Kurniawan, Kasiyarno Kasiyarno

PDF 829-840

Theodore Laurence’s Character Development in “Little Women” Kinanti Almaura Khaerunisa, Resneri Daulay

PDF 841-850

Emotions and Social Identity: A Semiotic Analysis of the Website series A.G.NE.S. on the YouTube Channel Toyota Indonesia Raihan Evan Sejati, Nizam Ahzani

PDF 851-857

The Psychology and Sociology Impact of Shoplifting in America Ferry Chandra, Yusrina Dinar Prihatika

PDF 858-864

Analysis of Narrative TV Journalism Patterns in the 2024 Presidential Election Campaign Period Dana Naba Febryansyah, Rendra Widyatama

PDF 865-873

Semiotic Analysis of Traditional Clothes for Lampung Melinting Brides in the Pre-Wedding Photo of Nikita Willy and Indra Priawan Chairunisa Yahman

PDF 874-881

Critical Discourse Analysis in the Lyrics of Divinely Uninspired to A Hellish Extent by Lewis Capaldi Bunga Lestari, Tri Rina Budiwati

PDF 882-886

The Analysis of PTSD Suffered by Violet Markey in Jennifer Niven’s Novel All the Bright Places Muhammad Raffi Sukma Patria

PDF 887-895

Harper Lee’s to Kill a mockingbird: An Analysis of Stereotypes on Rural American Khamdan Ade Asrofi

PDF 896-903

Psychoanalysis Study of Main Characters as in American Series of Umbrella Academy Ratih Sekarini, Resnery Daulay

PDF 904-912

Qualitative Content Analysis of Persuasive Messages in Le Minerale Bottled Drinking Water Product Advertisements Through Instagram Social Media Anjung Budi Santoso, Fitrinanda An Nur

PDF 913-920

Voice of Customer on Satisfaction Interested in Repurchhasing Scarlett Body Lotion Alfina Zsazsa Naqiya

PDF 921-927

Cultural Perspectives on Identity in "Two Kinds" by Amy Tan Farisya Hanatasya

PDF 928-933

Unveiling the Origin of Oral Traditions and Folk Tales of Cianjur: The Megalithic Site of Gunung Padang Librilianti Kurnia Yuki, Dundin Zaenudin

PDF 934-941

Intercultural Communication Between Migrant and Local Students in Forming Socio-Cultural Harmonization Dwi Ayu Setiowati

PDF 942-947